What to Post on Social Media

You’ve set up your social media accounts and invited everyone you know to like/follow/appreciate your new page or account building up a few page likes/follows/appreciates… NOW WHAT? Check out our Social Post Ideas below.

Social Media is a fun and engaging way to market your business, find your ideal buyer and build brand awareness. But it’s easy to get stuck on the idea generation side of things. If your anything like me, you’ll hit a wall and wonder, “What do I post about?”

I’ve put my brainstorming cap on and come up with a few social post ideas that you can poach for your business social media profiles. Even better, create a blog and use some of these social post ideas as your blog posts, and then link to that post on your social media profiles, creating a backlink for your website. { Good SEO }.

Use one of the following Social Post Ideas every other day and you will have the next months social media content calendar sorted out in advance.

Behind The Scenes

Show photos and videos of the inner workings of your business. This builds trust with your viewer and shows that you are a trustworthy and accessible brand.


Show images of your products and/or the finished product of your services. Show the latest product updates, benefits or trends.

How It’s Done

If you manufacture products show videos or images of the process that goes into creating your quality products and services.

Be Informative

Upload a video explaining how to use your product. Be informative and give details that you think might be obvious. Remember you’re the expert, your customer doesn’t have all your knowledge. Become the go to guy/gal.

eg, If you sell tyres, show a video explaining how to maintain tyre pressure, how to tell when the tread is getting too low etc. If your product or services requires some ongoing maintenance show a video on how to maintain and look after your product.

Case Studies

Excellent examples of your work in action, these bring a variety and extra marketing potential to your posts. Interview customers who have a lot to say on their experience working with you. Include an image of the customer, their logo and brand and of course the work you did for them.

A Day In The Life

Focus on one member of your team and get them to write a short post that details their working day. this createds a more approachable atmosphere for your business, and allows you to bring more engaging content to your customers.

Ask Questions

If you have a burning question, ask your audience. Post a survey. Not only does this create interaction but shows your customers that you find their point of view important and are trying to stay up to date and relevant.


Find social media profiles of business that compliment your services and recommend them to your audience. This helps the business in question, and if they can do the same you can help each other out.

Hold a Contest

Get customers to upload photos of themselves using your product or service, offer a prize and you will get an even better response. Have the pics in the post comments or make sure your profile is tagged. Create a hashtag of your own that entrants need to use. ie, #ClearlyTheBest etc.

Industry News

You know whats going on in your industry, so let your customers know. Keep your followers up to date on the whats happening.


If your business received an award, show it off to your customers. Often there are logos and imagery associated with awards, or you may have attended a big event to receive your award. Use these images and make a big deal about it. You deserve it.

Limited Time Sales

Post about your sales and promotions to build awareness and create excitement about your products. Maybe create a discount exclusively for social media followers or newsletter subscribers.


Post about national holidays like Chrismas, Easter etc. but perhaps looks for some obscure holidays that people aren’t always aware of. “Grilled Cheese Day” for example, or even “Earth Hour”


Update your customers on any events your running. Even if there small. Use a uniquely style images specifically for the event.

Job Opportunities

Let people know that your hiring, show some behind the scenes images or videos of how awesome it is to work with your team. Get people excited.

Lifestyle Photos

Not all of your posts need to be related directly to your product or service. Some can simply fit with the aesthetic of your brand and appeal to your target customer.

Share Value

Share tips and tricks that will make the lives of your customers better.

Your Desk

For a touch of fun show a photo of your desk (tidy of course) and show the bits and pieces you just couldn’t be without on a typical day.

You can download our { Social Media Post Idea Checklist } from our { Branding Resources } page, where you will find a bunch of helpful resources to use in your business.

Jason Fisher Painting

Jason Fisher Painting Branding and Collateral

Jason Fisher Painting

Jason Fisher Painting Logo, Business Card and Stationery Design
Jason Fisher Painting Business Card Design
Jason Fisher Painting DL Flyer Design
Jason Fisher Painting Website Design
Jason Fisher Painting Coaster Design
Jason Fisher Painting Drink Cooler Design

The Challenge…

As a new business Jason Fisher Painting required a brand that would allow them to stand out among the painting competition highlighting their point of difference.

With a crowded market place the new branding had to impress their different client types from residential to commercial clients.

The Solution…

With a strong colour scheme, distinctive key imagery and consistent design elements applied across their complete range of marketing material Jason Fisher Painting now have a strong image to communicate to their audience.

Services Provided…

Jason Fisher Painting Social Media Imagery
Jason Fisher Painting Uniform Design
Jason Fisher Painting Calendar Design
Jason Fisher Painting Vinyl Banner Design
Jason Fisher Painting Coreflute Signage Design
Jason Fisher Painting Advertisement Design

Rockhampton Show

Rockhampton Show Society Branding and Collateral

Rockhampton Show Society

Rockhampton Show 2017 Program Design
Rockhampton Show 2016 Program Design
Rockhampton Show 2015 Program Design
Rockhampton Show Discount Coupon Design
Rockhampton Show Drafting Bar and Grill Vinyl Banner Design
Rockhampton Show Drafting Bar and Grill Vinyl Menu Design

The Challenge…

In 2014 The Rockhampton Agricultural and Citizens Show Society Inc. formed in order to take over from the Rockhampton Regional Council in organising The Rockhampton Show.

The Solution…

Over the years Clearly Creative have been very proud to sponsor The Rockhampton Show and the Society and continue to work closely with them in order to ensure The Rockhampton Show goes ahead with great branding every year.

Services Provided…

Rockhampton Show Website Design
Rockhampton Show Social Media Imagery
Rockhampton Show Pass Design
Rockhampton Show Stationery Design

Inner Guidance Personal Coaching

Inner Guidance Personal Coaching Branding

Inner Guidance Coaching

Inner Guidance Logo Design
Inner Guidance Business Card Design
Inner Guidance Website Design

The Challenge…

Inner Guidance required branding that would communicate to their ideal client of women and young women, whom they wanted to build a community of support and coaching around. The holistic services that they provided covering mind body and soul needed to be incorporated with a clean and modern approach.

The Solution…

Bringing together our combined knowledge of brand design and colour theory, then considering how those aspects effect the emotion of their audience when viewing their branded material the team at Clearly Creative put together a branding palette that communicated clearly to the female audience. Our approach exudes trust and relaxation which where important aspects of this brand.

With a feminine colour palette, appropriately targeted fonts and consistent layout and design we have created a voice for Inner Guidance to communicate with their ideal client effectively.

Services Provided…


Play and Learn Child Care

Play and Learn Child Care
Brand Development

Play and Learn Child Care

Play and Learn Logo Design
Play and Learn Parent Handbook Design
Play and Learn Group Information DL Flyer Design
Play and Learn Business Card Design
Play and Learn Vinyl Banner Design
Play and Learn Business Card Design
Play and Learn Business Card Design

The Challenge…

This child care brand needed to communicate a strong message of fun and learning through play without being portrayed in a childish manner.

The very ethos of the business needed to come out clearly whenever and wherever the brand was applied; To provide a child with a safe environment where they could learn through exploration.

The Solution…

Starting with an initial brand strategy session followed by the creation of a design brief, Clearly Creative defined the key message that Play and Learn Child Care Centres needed to communicate with their branding.

Bold colours, key fonts and vibrant imagery applied to a range of marketing mediums have allowed this new brand a strong beginning.

Services Provided…

Play and Learn Website Design and Development
Play and Learn Facebook Page Setup and Imagery
Play and Learn Business Card Design

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